Marketing Campaign
The Lone Star Conference campaign, “We’re the One.” tells the story of the LSC through a variety of communications. The campaign brings together the decorated past and desired future of the LSC. The campaign also identifies that the LSC is one unified organization committed to enhancing the student-athlete experience.
Furthermore, the LSC has committed to six organizational values that will guide all decisions and actions for the Conference. These six values will also serve in the efforts to tell the Lone Star Conference story. That story is unique and unlike any other for LSC student-athletes. It is time for the Lone Star Conference to embrace its heritage, celebrate its strengths and emphasize its values. The LSC is committed to being the best in NCAA Division II.
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Integrity
The Lone Star Conference (LSC) will operate from an ethical frame of reference. We adhere to the highest standard of conduct which is consistent with the overall values of the Conference, its member institutions, the NCAA, and governing bodies for the various sports. We behave with honesty and fairness, promoting justice, admitting errors, and acting in alignment with our asserted mission and values.
Tradition
We have experienced unparalleled success in our 80-year history, including 74 NCAA national championships since becoming a Division II member in 1982. The national accolades obtained by LSC student-athletes and coaches solidify our Conference as elite. The rivalries and school spirit exhibited among our member schools are second to none. We have established a legacy of producing notable professional athletes, particularly in football. We pledge to uphold past traditions with a willingness to identify new opportunities to provide student-athletes with a unique and superior experience.
Community
We view activities on LSC campuses, Conference championships, and special events as outlets for giving back to the community. We seek to engage our student-athletes and coaches, along with key campus and Conference personnel, with area businesses, civic organizations, and community members. Each of our member institutions carries a strong presence in the local community and proudly makes a difference in its hometown and surrounding area. For these reasons, the Conference is intentional about involving its various communities in all endeavors.
Academic Excellence
The Lone Star Conference takes pride in academics and seeks to graduate student-athletes at the highest rate. As such, the LSC annually allocates funding for academic support on each member campus and provides continuing education opportunities to former student-athletes. We have established an extensive academic awards program to recognize achievement, including the prestigious Fred Jacoby Academic Athlete of the Year award, which celebrates the top female and male on an annual basis.
Respect
LSC student-athletes are competitive and passionate on the playing field, yet our member institutions take pride in shaping student-athletes to demonstrate a similar passion for admirable acts of citizenship and good sportsmanship, both inside and outside the athletic setting. We emphasize exceptional character at LSC athletic events, which positions our student-athletes to be role models in university life. We maintain an environment that promotes gender equity and embraces diversity, providing fair and equitable treatment to all student-athletes and staff members. Furthermore, the LSC is committed to respecting all member institutions and making decisions in the best interest of the Conference.
Commitment
The LSC is committed to developing the whole person and providing a life in the balance. We are committed to operating in a fiscally responsible manner and developing partnerships that assist in enhancing opportunities for student-athletes. We are committed to recognizing significant achievement and promoting the accomplishments of member institutions. Most importantly, all LSC members are committed to being the best in NCAA Division II.